Navigating NIL

The NIL era has transformed college athletics—giving student-athletes the power to profit from their name, image, and likeness like never before. But with new opportunities come new responsibilities. In this powerful conversation, NBA champion Stephen Jackson, LSU star and rapper Flau’jae Johnson, rising sports agent Kenny Smith Jr., and former NFLPA executive director DeMaurice Smith break down the business of being an athlete today. Moderated by Joy Taylor, the panel explores branding, contract strategy, legal protections, and how the next generation can turn influence into generational wealth.