The New Age of Content: Culture, Creators & Commerce

Welcome to the era where content drives culture — and culture drives commerce. Viral tastemakers like Keith Lee, Deshae Frost and Zoe Spencer have turned relatability into influence and influence into real business. This conversation unpacks how creators are building empires, setting trends, and reshaping industries. Hosted by media attorney Amy Oraefo, the panel will explore brand ownership, dealmaking, and what it takes to thrive at the intersection of authenticity and enterprise.