Jason Lobdell is a self-made entrepreneur, multimillion-dollar fitness executive, and a dominant force in Black fitness nationwide. Born in Syracuse, New York and raised on the Eastside of Atlanta, Jason turned adversity into advantage, building The Loft Athletic Club into one of Atlanta’s most influential fitness brands. Known for discipline, culture, and execution, he has generated millions in the fitness industry while mentoring entrepreneurs on ownership, mindset, and scale. Jason is the husband of Halani Lobdell, former Battalion Fire Chief, a proud father of a college senior (Rylie) and a high-school senior (Kingston) and a member of the Circle of CEOs.