Louis Carr became President of BET in December 2025 after nearly four decades of leadership with the company. Over his 39-year career, he has helped grow BET into a global force rooted in culture, community, and connection. Previously President of Media Sales, Carr generated more than $10 billion in revenue. He is also founder of the Louis Carr Internship Foundation and WayMaker, and is an Advertising Hall of Fame inductee, author, and industry leader.