CEO of Sporty Rich Enterprises, music mogul, and proud ambassador of the Boston community. With 43 years in the music business, Bivins has always thought bigger, turning an underdog mentality into a winning legacy. He founded Biv Entertainment, which launched Biv Ten Records — one of the first labels to land a 50/50 deal with a distributor in the early ’90s. Still touring sold-out arenas nationwide, he remains rooted in his Boston foundation: The Hustle of @617MikeBiv